Meaningful Marketing for Software Startups & Scaleups

Exclusive masterclasses for those leading growth and demand
28th of September 2021, Start 3pm CET
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You’re Invited to a Practical Workshops About Growing Software Companies

Join us to uncover what it really takes to grow software startups and scaleups. We go deep into organic growth, marketing and demand generation.

We are so excited to introduce to you our new masterclass. Our speakers are carefully selected based on their knowledge, expertise and experience. No fluff, no gibberish, no sales pitches.

You can expect nine detailed marketing sessions where you will learn about messaging, product-led content marketing, a loyal customer base, ABM, SEO, copy writing and positioning.

As a bonus, we offer one session about the power of flow states to transform your personal productivity and organizational performance.

Each presentation is short and to the point (20 minutes) creating space for meaningful Q&A.

Join us for a truly hands-on virtual event, packed with unique sessions.

Viola Eva

9 Masterclasses

Expect meaningful presentations with practices that you can start implementing immediately.


This masterclass is all about first-hand experience and practical knowledge, that you can apply in your business.

Flow states

Business success is about more than just marketing knowledge. Learn how to make the most of your day by dropping into flow consistently.


Hanne Vervaeck

Hanne is COO at Thrive Themes.  After obtaining a degree in Fashion Business and working several years as a shoes buyer, she decided to follow her passion and specialize in online marketing.

At Thrive Themes, her goal is to level up, do sh*t, fail, get better, improve and she strives to get everyone around her do the same.


Tim Soulo

Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data).

With almost 10 years of practical experience in SEO and digital marketing, Tim eagerly shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He’s the author of many data-driven SEO research studies and a number of detailed marketing guides.


Agata Krzysztofik

Agata Krzysztofik is a growth mentor and a marketing leader with +10 years of experience in developing and executing growth strategies at companies like Google, Groove, and Piktochart.

Currently, as a VP Growth at Piktochart and Piktostory, she is leading a 100% remote marketing, sales, and product team.


Vukasin Vukosavljevic

Vuk is a marketing practitioner who works as Head of Growth @lemlist, a cold email and sales automation tool that helps you personalize outbound campaigns.

Vuk was lemlist's first employee helping the company reach $8M ARR, without raising capital. He has over six years of experience in the startup and agency world.


Rob Walling

Rob Walling is the serial entrepreneur behind Drip, MicroConf and TinySeed.

He's host of Startups for the Rest of Us and author of "Start Small, Stay Small."


Greg Elfrink

Gregory joined Empire Flippers in April 2016 originally as our Content Manager.

Now, as our Director of Marketing, he manages everything from the content to the marketing automation, to vision and goal setting, all the way down to the implementation.

His big goal is to take Empire Flippers more mainstream as a M&A brand, and to help investors see the power of digital assets, while helping sellers have life changing exits.


Viola Eva

Viola Eva is passionate about digital entrepreneurship and search engine optimization (SEO).

As a marketing consultant and founder of Flow SEO, she has worked with clients ranging from individual digital entrepreneurs, to software companies, to multinational corporations and government institutions.

She is a speaker, educator and SEO specialist known from Search Engine Journal, UnGagged, Pubcon, Wordcamp Europe, Search Marketing Summit Sydney, Webinale, SEOkomm and many others.


Chris Koronowski

Chris is an entrepreneur with international and multicultural experience, whose personal goal is to make a positive change in the world.

He is passionate about Marketing and Growth Hacking on LinkedIn platform. He works with founders, podcasters, coaches and consultants on helping them build their professional brand on LinkedIn.

Personally, he is an avid traveler, digital nomad, and huge supporter of distributed work projects and tools.


Rian Doris

Rian Doris is the Co-Founder & COO at the Flow Research Collective, a research and training institute focused on decoding the neuroscience of flow states and training leaders to achieve peak performance. Rian lives at the intersection of entrepreneurship and academia.

On the entrepreneurial side, Rian has worked intimately with numerous world-leading experts in peak performance such as Keith Ferrazzi, Dr. Dan Siegel, and Steven Kotler, his partner at Flow Research Collective

The Schedule

In the nine sessions, you will learn how to drive demand, update your marketing strategy and lead your software company to success. Dive deep into the expertise of our hand-selected speakers.

3.00pm CET

Vukasin Vukosavljevic - Top Marketing Strategies Behind lemlist’s Rapid Growth

Tactics that helped lemlist grow a profitable business and build a strong brand in a competitive space.

3:30pm CET

Tim Soulo - Standing Out In MarchTech - What If All Your Competitors Are Good Marketers?

Do you wonder how to compete if everyone around you already has strong marketing as well as brand recognition? Tim's insights will help you defy all odds and compete with the best. In this intimate Q&A, Tim shares his personal story as well as the success factors for the rapid growth of SEO tool Ahrefs.

4:00pm CET

Hanne Vervaeck - How To Build, Develop And Grow Your Marketing Team

In this session, you will learn how Thrive Themes created a marketing team from scratch in only 3 months. We talk about all things hiring and developing marketing team members. Hanne will answer your questions around generalists vs specialists, in-house vs outsourcing, hiring a CMO first, VAs and much more.

4:30PM CET

Agata Krzysztofik - How To Go From Unknown To Viral Startup

Agata is a specialist in marketing strategies for B2B SaaS, engaged user communities and growth marketing. In this session, you will learn how to go viral as an unknown startup by leveraging PR, dark social, and launches

5:00pm CET

Viola Eva - Decoding the SEO Success of Software Companies

Decoding SEO Success is where Viola breaks down the SEO strategy of popular software companies, so you can deploy them yourself.

5:30pm CET

Chris Koronowski - Leveraging LinkedIn for effective Account Based Marketing

You will learn effective strategies for LinkedIn ABM based on case studies and tangible results that you can take and implement right away.

6:00pm CET

Rob Walling - Effectively Funding And Scaling Marketing As A Startup

In this session, Rob shares how to think about hiring marketers and prioritizing budget. We discuss why everyone searches what Rob calls a "unicorn marketer" and how to make the decision whether you should hire or outsource.

6:30pm CET

Greg Elfrink - How SaaS Valuations Really Work

Learn about the two different valuations SaaS businesses can get, and how to get the better one of the two by focusing on growth. In this presentation we'll not only go into how valuations work, but common pitfalls to avoid that can leave a painful amount of money on the table when you go to sell your business. You're going to learn who buys SaaS businesses outside of the VC world, and most importantly you're going to learn about how when you sell your startup it is often the start of the startup of you.

7:00pm CET

Rian Doris - Leveraging Flow States for Cognitive Performance

Flow is defined as an optimal state of consciousness, a state where you feel your best and perform your best. Rian Doris (ex-CMO, now COO) will teach you how to leverage the flow cycle for optimal cognitive performance. You will learn about flow triggers as well as active recovery and how to integrate them into your work day.

Who is this for?

Marketing leaders in demand generation, growth or content marketing

Founders of software/SaaS companies

Content marketers, lead generation experts, and marketers

What you will learn:

Marketing Leaders in demand generation, growth or content marketing

Founders of software/SaaS companies

Content marketers, lead generation experts and marketers

Register now.

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Register now to profit from our exclusive pre-conference teachings.

See you live on the 28th September 2021.


We are excited to have you!
Stay tuned as we share marketing insights and tips in the next days with you.

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